Idea Futura Launches FlexMobile

Our innovative solution allows you to create sites and distribute content which is characterised by its extreme usability in all situations.
Thanks to FlexMobile, it is finally possible to access information and services wherever you are, on any kind of mobile device, completely safe in the knowledge that you will have perfect visualisation and the same amount of information you find in traditional portals, all by implementing an innovative way of consulting off-line.
Overcoming the gap which was impeding web portal consultation with mobile devices: this is the challenge which led Idea Futura to create FlexMobile, the best solution for the creation of highly usable portals, even for cell phones and palm devices. This is a technology which combines FlexCMP's years of research with and the company's expertise in the field of multichannel content distribution. FlexMobile (www.flexmobile.it) allows you to design web portals with .mobi extensions which supply up-to-date, relevant and pleasant information which can be consulted on every kind of mobile device: this solution is able to automatically adapt the presentation style of the contents to the reduced layout size of the device being used.
The management of content through XML guarantees expandability and integratability with new technologies and allows those managing the portal to use just one database, which is limited in a personalised way on the different media without the need for any duplication.

Content is extracted and adjusted to the mobile device via the multichannel delivery function. The result is an adaptive site which gets around the limitations of the device and preserves the richness and scale of the information found in a traditional portal, guaranteeing the usability and versatility necessary for an efficient user interaction. The enormous communicative possibilities available are evident through FlexMobile: you can finally reach users and the general public wherever and whenever you want, even when it is impossible for the user to use a computer or a traditional connection. Users can therefore consult tourist information or traffic while sitting on the beach, or read the news or the day's events while taking a break form their normal day, or receive weather updates or information about hotel accommodation while on a trip, or fill out a form for information while waiting for the bus. The site's information can even be exported in a manageable way by the "news reader", and is therefore usable in a RSS flow form which can also be consulted off-line.
Even problems connected with an eventual lack of signal strength for mobile devices, or mobile connection costs, are skilfully overcome by the synchronisation function and successive off-line consultation which has now been made real by FlexMobile.
"We believe that FlexMobile represents a new source of highly strategic, innovative services, which allow us to reach new targets beyond those which have already been consolidated. Enterprise companies and Public Administrations have been among the first to choose this new technological solution, and we think that FlexMobile represents a reference solution for the tourism sector, which is very receptive to the possibility of informing and involving users in every condition and place. FlexMobile is also a strategic tool for the world of Associations which have the possibility to manage in an easy and quick way services like donations by cell phone browsers, and SMS newsletters", says Giovanni Scardovi, President of Idea Futura.